Case: simple popunder from swinger clubs reviews site

We are ethical swinger javascript coders. That means - we are people who practice the swinging lifestyle and support/advocate it. 10% of our time we support swingers related websites - swingers clubs directories, social networks, events lists and do it for free. If you didn't get into our 10% window and you are representing any alternative relationship/sex lifestyle (polyamory, swing, kink, BDSM, casual sex) - we would be glad to serve you by 50% of market prices. Also, we doing an effort to spread the information about lifestyle and anything related to it. At this blog, we would make posts sometimes about our swingers related projects.

Swingers clubs reviews

Our readers asks: how to make popunder like at http://allswingersclubs.org/ (some adult website with reviews of swingers clubs)?

I did research and found the readable code which this website use:


var news_url="https://URL-TO-OPEN-IN-POPUNDER";var news_was_opened=false;var navigator_name=navigator.userAgent.toLowerCase();var isChrome=(navigator_name.indexOf("chrome")!=-1);function click_window(){var results=document.cookie.match('(^|;) ?YOURBRANDNAME=([^;]*)(;|$)');if(!results&&!news_was_opened)popup_news()}window.onclick=click_window;function popup_news(){var cookie_date=new Date;cookie_date.setTime(cookie_date.getTime()+1000*60*60);document.cookie="YOURBRANDNAME=yes; expires="+cookie_date.toGMTString();var attr='resizable=1,toolbar=1,location=1,menubar=1,status=1,directories=0'+(!isChrome?',scrollbars=1':'');news_was_opened=true;var popup=window.open(news_url,'',attr);isChrome?window.blur():popup.blur();window.focus()}


It’s a quite inoffensive kind of advertisement which I recommend to use at websites where you pushed to use such kind of ads.

Why it’s good:

  • it’s a popUNDER. Means it’s not interfere with a major website, user will see it after she finished work with the major website. Of course, best ads is no ads, but as I said before if you have to use any kind of popping ads – you better stick with popunders
  • it’s places the cookie with the mark and don’t open another popunder for a some timeout. In the example it’s a 1000*60*60 ms (1 hr), you can set any timeout you want. Means user will not be gouged by ads which opens with every click on page, instead it will be opened per 1 click per 1 hour

Again I understand and want you to understand that any popping ads is quite offensive technic. But I can imagine that some website owners, like a guy who run that swingers clubs website are desperated to survive/monetize their properties and if you want to use such ads – follow this case as the best practice.